Gretchen Witt and her son, Liam, in 2010
Gretchen Witt Biography
For more than twenty years, Cookies for Kids' Cancer's Gretchen Witt has made her professional home in public relations working with clients known for innovative housewares products. But in 2007, Gretchen's career was put on the back burner when her 2 1/2 year old son Liam was diagnosed with pediatric cancer, the number one disease killer of children in the U.S. due in large part to lack of funding for new therapies.
Liam's courageous spirit inspired her to raise money for a promising new treatment in need of funding. Committed to doing all she could to raise funds as well as awareness for pediatric cancer research, Gretchen hatched a plan to bake and sell 96,000 cookies with a larger-thanlife bake-a-thon. Through a determined and at times magical journey, all 96,000 cookies sold in 3 days and more than $420,000 was raised. Gretchen and her husband realized they had come up with a sweet way to get people involved in the bitter topic of pediatric cancer. In September 2008, Cookies for Kids' Cancer launched as a year-round, national organization.
As the organization grows, Gretchen inspires people across the country with her story of grit, determination and love with the message that every person can do their part to impact change. She was named one of Woman's Day magazine's 50 "Women Who Are Changing the World" in January 2010 and was honored by Traditional Home magazine at the 2010 Classic Woman Awards. In 2011, Gretchen released her first book - The Cookies for Kids' Cancer Best Bake Sale Cookbook as well as being honored by CNN/Headline News in their Breakthrough Women segment . In December 2011, she was named L'Oreal's Women of Worth National Honoree.
Gretchen Witt accepts speaking engagements with 100% of her speaker's fees going directly to Cookies for Kids' Cancer.