Press Releases

ASICS America Accelerates Hope With Second Annual Cookies for Kids' Cancer Partnership to Fund Pediatric Cancer Research

Backing the Fight for a Second Year, Collection Now Includes Apparel and Accessories Alongside Gel-Noosa Tri™ 9 Shoe

Aug 22, 2014

Aug. 22, 2014 IRVINE, Calif - Back by popular demand, ASICS America will again join forces with Cookies for Kids' Cancer, a non-profit foundation committed to raising funds for research to develop new, improved treatments for pediatric cancer, the #1 disease killer of children in the U.S., to launch their second collection in honor of Pediatric Cancer Awareness Month. After the debut collection sold out in a matter of days, ASICS has expanded this year's collection to include an ASICS favorite, the GEL-Noosa Tri™ 9 and for the first time, apparel and accessories.

Available throughout the month of September, the ASICS Cookies for Kids' Cancer collection will include the new ASICS GEL-Noosa Tri™ 9 running sneaker and a brand-new line of apparel and accessories for men and women. Known for its vibrant design, the Cookies for Kids' Cancer edition GEL-Noosa Tri 9 is family friendly, available for men, women, kids (sizes 1 - 7) and toddlers (sizes K10-K12 and 1-2). To ensure you can show your support of the cause from head to toe, this year's collection features tech tees and ASICS' beloved Quick-Lyte sock with gold coloring throughout, an ode to the official color of Pediatric Cancer.

Building upon its inaugural partnership with Cookies for Kids' Cancer in 2013, ASICS has expanded its commitment to raising money for pediatric cancer research with a guaranteed donation of $10 for each pair of shoes, $2 for each apparel item and $1 for each accessory purchased from the collection in September 2014 (Pediatric Cancer Awareness Month), with a guaranteed donation of $100,000, up to $150,000.

When 2-year old Liam Witt was diagnosed with cancer in 2007, his parents Larry and Gretchen Witt were shocked to learn of the lack of effective treatments for pediatric cancers due to lack of funding. Larry and Gretchen pledged to change this by funding research that could help save Liam's life. With the help of 250 volunteers, Liam's parents implemented the first Cookies for Kids' Cancer bake sale. The crew baked 96,000 cookies, raising more than $400,000 with this first batch. Sadly, Liam lost his battle with cancer in January 2011, but Cookies for Kids' Cancer continues in his honor. To date, Cookies for Kid's Cancer has held more than 5,500 grassroots events in all 50 states and 16 countries and funded over 4 dozen research grants to advance the development of safe, more effective childhood cancer treatments. Cookies for Kids' Cancer supports five of the nation’s leading pediatric cancer centers and matches, dollar for dollar, the federal allowance per child enrolled in the Children’s Oncology Group's Phase I & Pilot Consortium.

"At ASICS, we're proud to empower people with the products they need to maintain a healthy lifestyle, said Shannon Scott, Senior Director of Marketing Communications and Advertising for ASICS America. "ASICS second annual Cookie for Kids' Cancer Collection takes our commitment to wellness to the next level, as we help bring awareness to pediatric cancer and fund the research to keep our youngest generation healthy."

"We were so thrilled to have the ASICS Cookies for Kids' Cancer collection back and expanded in such a big way,” Gretchen Witt, founder of Cookies for Kids’ Cancer. "To have the support of a brand as significant as ASICS declaring their commitment to childhood cancer is exactly what this cause needs. We commend ASICS in their commitment to make a difference for the tens of thousands of children dealing with childhood cancer and their families. It's hard to believe that childhood cancer is the number one disease killer of children in the U.S. It's even harder to believe that programs like this one won't change that statistic."

ASICS' Cookies for Kids' Cancer collection is the first of the brands' 2014 fall charity initiative, Accelerate Hope. In October and November, ASICS will launch two additional collections to benefit past charitable partner Right Action for Women (RAW), and the Prostate Cancer Foundation, respectively.

Further details on ASICS partnership with Cookies for Kids' Cancer, the product in this year's collection and pricing can be found on:www.asicsamerica.com

About ASICS

Anima Sana In Corpore Sano, meaning "A Sound Mind in a Sound Body,"" is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as, other athletic footwear, apparel and accessories. For more information, visit ASICS

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